LONDON/PARIS (Reuters) - Google has taken the unusual step of using real-world advertising to promote its Chrome web browser in Europe ahead of a regulatory change that will make it easier for consumers to switch Web browsers.
In a departure from its usual dependence on viral and word-of-mouth marketing, Google is running a billboard and newspaper ad campaign for its Chrome browser in the streets and underground train stations of London, Paris and Amsterdam.
The campaign comes as the European Union is gearing up to implement its so-called browser ballot, which will allow users to actively select the program they will use to surf the Internet when they use their computer for the first time.
It is also a sign of Google's increasing willingness to engage with traditional media -- in this case ad agency Omnicom, which is managing the campaign -- many of whom are upset at what they see as Google's profiting at their expense.
Διαβάστε τη συνέχεια εδώ.
Χμμμ. Ενδιαφέρον εξέλιξη και θα γίνει πολύ πιο ενδιαφέρον αν κάνει το ίδιο και για τα υπόλοιπα προϊόντα και υπηρεσίες της.
No comments:
Post a Comment