9 στα 10 μηχανήματα των $1000 είναι Mac

Windows 7 did little to slow the Mac's sales trajectory during fourth quarter, according to NPD. Year over year, Apple doubled US retail unit share -- from 5 percent to 10 percent -- for PCs selling between $500 and $1,000. More startling, Apple increased its unit share from 79 percent to 90 percent in the market for "premium" PCs, meaning those selling for more than $1,000. In July, I reported that Apple's revenue share for PCs selling for more than $1,000 was 91 percent, because of higher average selling prices; nearly all Macs sold for more than $1,000. Now Apple benefits from 90-percent unit share, too.

Stated differently: Nine out of 10 premium PCs purchased from US retail brick-and-mortar stores or online sites (including major chains and Apple Store) during fourth quarter was a Mac. The data isn't good for Microsoft's Windows PC partners. Microsoft and OEMs touted more feature-rich Windows 7 PCs for the holidays. Additionally, ahead of Windows 7's launch, Microsoft spent six months marketing premium Windows PCs during its "Laptop Hunters" campaign. These marketing efforts apparently failed. Apple doesn't just own the premium market, its sales are increasing there.

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Πριν προλάβετε να πείτε ότι είναι λογικό γιατί τα Mac είναι ακριβά, απλά να σας θυμίσω ότι υπάρχουν άπειρες εταιρίες με Windows μηχανήματα τα όποια είναι σοβαρά, γρήγορα, πανίσχυρα, εξαιρετικά, κλπ. ανοησίες και που θα 'θελαν ΟΛΕΣ οι εταιρίες των Windows συστημάτων να τα ξεφορτώνονται από τις αποθήκες τους. Δυστυχώς γι αυτές τους έχει κατεβάσει τα σώβρακα η Apple και τους παίζει μονότερμα. Και από την άλλη οι ανατολίτικες εταιρίες τύπου Acer με τα NetBooks.

Καλά τα πάτε βρε. Μια χαρά. Άντε και χειρότερα!