Apple Mac: Που είναι ο σεβασμός;

Of course, the vast mindshare of the tech market is focused almost single-mindedly on Wednesday and its supposed announcement of an Apple tablet. Still, some part of the unconscious, animal brain must have found something to like in Apple’s Monday quarterly report: Once again, its most profitable quarter, gross margins way up, and sales of products within expectations.

But for this longtime Mac-head, I was impressed by the continuing strength of Mac sales. And this in the face of the competition’s most desperate marketing campaigns.

Was it unreasonable to think that in this quarter, we would see some signs of resistance by Windows customers to the siren call of the Mac? After all, Microsoft spent many millions telling PC customers that they were cool with Windows 7 updates to the “I’m a PC” campaign. And customers surely must have recalled the rounds of previous attack ads on the cost of Macs — the “I don’t want to pay for the brand; I want to pay for the computer” series of ads.

Shouldn’t we have seen some effect following the reportedly successful release of Windows 7, the fixed Vista?

Read: Yes, based on Mac history, Windows 7.5 will suck less

But, no. It seems not. CFO Peter Oppenheimer ran down the bullet points:

• Mac sales of $3.36 million beat Apple’s previous record set in the September quarter by over 300,000.
• Quarterly Mac sales grew 33 percent over the year-over-year quarter (with IDC saying the there was overall growth in the PC market of 17 percent inthe December quarter).
• 70 percent year-over-year growth in desktop sales.
• Apple’s retail stores sold a record 689,000 Macs compared to 515,000 Macs in the year-ago quarter. Again, about half the Macs sold in the stores during the quarter were to customers who had never owned a Mac before.

So, what was the secret?

Διαβάστε τη συνέχεια εδώ.

Έχω πολλά να πω τις επόμενες μέρες περί αυτού. Προς το παρόν να πω γι άλλη μια φορά αυτό που είχα πει πριν μερικές μέρες. Η Apple τα σπάει ΚΑΙ στα Mac. Όχι μόνο στο iPhone, iPod, κλπ. ΑΛΛΑ και στα Mac. Τα πράγματα είναι απλά. Όλο και περισσότερος κόσμος ανακαλύπτει όχι μόνο ότι όλα αυτά που άκουγε για τα Mac (ακριβά, δεν έχουν λογισμικό, ασύμβατα, κλπ) ότι είναι σαχλαμάρες και μπουρδολογίες αλλά ότι μπορεί να γουστάρει ξανά έναν ηλεκτρονικό υπολογιστή χωρίς να νιώθει μαλάκας.

Ο δε σούπερ χρήστης; Δεν προλαβαίνει να μάθει τι ακροβατικά μπορεί να κάνει με τα Mac και καθημερινά ανακαλύπτει το πόσο πίσω ΕΙΔΙΚΑ αυτός ήτανε όσο χρησιμοποιούσε οτιδήποτε άλλο.

Και που είστε ακόμη. Αυτά είναι μόνο η αρχή. Έχετε πολύ δάγκωμα να ρίξετε στη λαμαρίνα που λέγεται Mac ;)