That last part reminds me that there must have been a sizeable team behind the iPhone 4, and Ive confirms it, mentioning the importance of collaboration between engineering, manufacturing and design. It is an intense interplay between these fields that can yield mastery of the material, which is where everything starts with this object. "The best design explicitly acknowledges that you cannot disconnect the form from the material--the material informs the form," says Ive. "It is the polar opposite of working virtually in CAD to create an arbitrary form that you then render as a particular material, annotating a part and saying 'that's wood' and so on. Because when an object's materials, the materials' processes and the form are all perfectly aligned, that object has a very real resonance on lots of levels. People recognize that object as authentic and real in a very particular way."
For the sake of Core77's design student readership, I divert briefly into the realm of design education and ask Ive if he has any advice for students. "While [design schools today may have] sophisticated virtual design tools, the danger in relying on them too much is that we can end up isolated from the physical world," he says. "In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first understandings of form and material, of the way a material behaves--'I press too hard here, and it breaks here' and so on. Some of the digital rendering tools are impressive, but it's important that people still really try and figure out a way of gaining direct experience with the materials."
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Μεγάλος Μάστορας ο Jonathan Ive και μπορεί να μην μιλάει συχνά αλλά όταν μιλάει, ζωγραφίζει!
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