As Silicon Valley titans Apple and Adobe System deck it out over the weakness of Flash, one Valley-based outfit has put Adobe's Flash in its place - and that place isn't online
Start-up airline Virgin America has decided HTML is "good enough" for animating online content on its brand-new website, which went live Monday, dumping Flash.
It's a move that does more than just show what happens to customers when there's a clash of tech-industry egos.
It illustrates the options customers have between picking the closed Flash - or Silverlight from Microsoft - and open technologies such as HTML to serve content to a new generation of mobile computing devices.
Virgin picked HTML to give users of iPhones and other mobiles the option in the future of checking in through their phone. The battle between Adobe and Apple has seen Flash deliberately excluded from the Jesus Phone.
Chief information officer (CTO) Ravi Simhambhatla told The Reg: "I don't want to cater to one hardware or one software platform one way to another, and Flash eliminates iPhone users. This year is going to be the year of the mobile [for Virgin]."
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