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Saturday, March 27, 2010

Εσείς πια από τις 100+ εκδόσεις του Avatar είδατε;

Under a seemingly impossible deadline, more than 100 different delivery versions of "Avatar" -- an unprecedented number -- were created for the Dec. 18 day-and-date release in 102 countries. It was a herculean effort on the part of Fox, Lightstorm and key suppliers, notably Modern VideoFilm and Deluxe.

Further complicating the 3D portion of the mix, deliverables for the RealD 3D projection system involved a "ghostbusting" post process, and Dolby, Xpand and Master Image systems required nonghostbusted media. Additionally, DLP digital cinema and non-DLP digital cinema required separate versions.

In total, there were 18 different versions of "Avatar" created for the domestic market, plus an additional 92 for international markets, which were released in 47 languages. The international versions included more than 52 subtitled and 18 dubbed versions on film, 58 subtitled and 36 dubbed versions in digital 3D, nine subtitled and eight dubbed versions in digital 2D, and 23 subtitled and 15 dubbed versions for Imax.

To optimize the experience for different screens sizes, Cameron made the decision to complete the movie in three aspect ratios: Scope (2:39:1), flat (1:85:1) and Imax (1:43:1). "You are not going to see many directors releasing in different aspect ratios, as most pick their canvas and that is their format," Fox vp postproduction Steve Barnett says.

Adds Gagliano: "Jim wanted the biggest image possible. If you had a theater (where the biggest image possible meant using) movable masking that went up for flat, he preferred the theater run flat. If there was a theater that increased the size of the image by opening it side-to-side to accommodate scope, he wanted to run scope."

In some cases, a single multiplex required different versions for different auditorium configurations.

Creative decisions involving light levels also led to additional versions. 3D projection and glasses cut down the light the viewer sees, so "Avatar" also had separate color grades at different light levels, which are measured in foot lamberts.

"If we had just sent out one version of the movie, it would have been very dark (in the larger theaters)," Barnett says. "We had a very big flow chart with all of the different steps, so we could send the right media to the right theater."

Διαβάστε τη συνέχεια εδώ.

Να ένας άλλος λόγος γιατί ακόμη και Τιτάνες του μοντέρνου κινηματογράφου σαν τον Christopher Nolan αποφεύγουν ΑΚΟΜΗ τις πλήρες 3D ταινίες. Όχι δεν μιλάω σαν τα ψευτο-3D-παιχνιδάκια τύπου Clash of the Titans 3D. Μιλάω για τις αληθινές 3D ταινίες σαν το Avatar, που αποφεύγουν το 99.9% των κινηματογραφιστών, όπως ο Διάολος το λιβάνι.

Γι αυτό λέμε ο James Cameron έχει μεγάλα @@. Απλά είναι από τους πολύ λίγους που τολμούν και ζουν με το όλα ή τίποτα. Και γι αυτό σε Χαιρετώ James!

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