The more we learn about the Apple (AAPL) iPad, the more excited everyone seems to be about the some of its flashier talents: killer accessories, brilliant games and the like. But what’s most disruptive about the iPad and its competitors is that they will goad us into reading more.
When it happens, this uptick in reading will be about as salient a behavioral change as we’ve ever ascribed to a technological device — especially if you remember back to the 1980s and 1990s, when common knowledge held the opposite: that we were all quite slowly becoming soporific, TV-guzzling stooges. And it will happen because, for the first time in 600 years, reading will have finally gotten easier.
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VIV Mag Interactive Feature Spread - iPad Demo from Alexx Henry on Vimeo.
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