No company can generate as much hype around a product launch as Apple. But that’s perfectly OK because no company is also nearly as successful at producing a new product that can justify almost any level of excitement that precedes it.
They don’t do it with every product launch, but bloody hell: they’ve done it with the iPad.
It’s a computer that many people have been wanting for years: a slim, ten-hour computer that can hold every document, book, movie, CD, email, picture, or other scrap of data they’re ever likely to want to have at hand; with a huge library of apps that will ultimately allow it to fulfill nearly any function; and which nonetheless covers the dull compulsories of computing (Mail, the web, and Microsoft Office-style apps) so well that there will be many situations in which this 1.5-pound slate can handily take the place of a laptop bag filled with hardware and accessories.
In fact, after a week with the iPad, I’m suddenly wondering if any other company is as committed to invention as Apple. Has any other company ever demonstrated a restlessness to stray from the safe and proven, and actually invent things?
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