Ask any PC-loving computer nerd why Apple products have become the de facto choice of the masses, and you’ll likely hear something like, “People buy Apple products because they’re pretty.” That may be true for many, but one group of consumers who care little for Apple’s prodigious aesthetics are the blind.
They care more about how Apple products actually work. And while the iPad may be Apple's most controversial launch in recent memory, the blind community is unanimous in its support. The National Federation of the Blind (NFB) even released a statement last January praising the device.
What are they so excited about?
First, consider what an e-reader represents to the blind community. The concept of an affordable, portable device that allows the visually impaired to consume media easily and without special consideration is an exciting proposition, but one never fully realized. In fact, Amazon’s Kindle, which until the iPad’s release was the most acclaimed and full-featured e-reader, had high potential for capturing the hearts of the 314 million visually impaired persons around the world. Instead, Amazon failed to fully consider what would be required for a blind person to successfully navigate the Kindle’s menus without assistance. While magazines, books and newspapers had full voice integration, allowing easy listening of all text, Amazon provided no way to enter a publication from the Kindle’s home screen. What good is a reader to someone who is blind if it requires a seeing person to get to the first page, let alone turn that page?
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Απλά είναι τα πράγματα. Το iPad για εκατομμύρια ανθρώπους κάνει και θα κάνει την διαφορά όταν ΟΛΕΣ οι υπόλοιπες εταιρίες τους έχουν γραμμένους. Τουλάχιστον.
Με λίγα λόγια η Apple βοηθάει τους τυφλούς όταν οι υπόλοιποι τους έχουν γραμμένους κανονικά.
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