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Sunday, January 24, 2010

Η Apple και τα συμβατικά μέσα μαζικής εξημέρωσης

With the new tablet device that is debuting next week, Apple Inc. Chief Executive Steve Jobs is betting he can reshape businesses like textbooks, newspapers and television much the way his iPod revamped the music industry—and expand Apple's influence and revenue as a content middleman.

In developing the device, Apple focused on the role the gadget could play in homes and in classrooms, say people familiar with the situation. The company envisions that the tablet can be shared by multiple family members to read news and check email in homes, these people say.

Despite its digital legacy, Apple is betting that its Tablet can revitalize television, magazines and newspapers in the way iTunes changed music. Ethan Smith joins the News Hub panel to discuss.

For classrooms, Apple has been exploring electronic-textbook technology. Apple also has been looking at how content from newspapers and magazines can be presented differently on the tablet, according to the people familiar with the situation. Other people briefed on the device say the tablet will come with a virtual keyboard.

Apple has recently been in discussions with book, magazine and newspaper publishers about how they can work together. The company has talked with New York Times Co., Condé Nast Publications Inc. and HarperCollins Publishers and its owner News Corp., which also owns The Wall Street Journal, over content for the tablet, say people familiar with the talks.

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Κάτι τέτοια διαβάζω και ανησυχώ για το πότε θα δούμε στην Ελλάδα το νέο προϊόν της Apple. Αν πήρε 2 χρόνια για το iPhone, γι αυτό μπορεί να πάρει και 10+ χρόνια :( Ελπίζω να κάνει ΠΟΛΛΑ περισσότερα το νέο προϊόν από το να είναι μια πόρτα για τα μέσα μαζικής εξημέρωσης. Και αυτό καλό είναι αλλά θέλω και άλλα ;)

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