After a wave of complaints from customers, Microsoft has dropped a controversial online ad for its Internet Explorer web browser that featured a vomiting woman.
The spot, which hit the internet earlier this week, had received a mixed reception from web users.
In the minute-long advert, Dean Cain - the actor best known for playing Superman in the 1990s TV series - fronts a spoof public information film highlighting the features of the new software.
The scene shows a woman who discovers an offensive website on her husband's browser, the contents of which cause her to vomit three times. Cain suggests Internet Explorer's privacy options mean that users will never have to suffer from what he calls OMGIGP - "Oh My God, I'm Gonna Puke" syndrome - ever again.
But after widespread disgust at the graphic nature of the ad, Microsoft has pulled the advertisement.
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