BURLINGAME, Calif. -- Dude, do you work at Nintendo? Do you have a corner office at Sony's offices in Minato, Tokyo? Good. Time to get up out of your chair, walk to the nearest fire alarm and yank it. Now, run screaming out of the building.
Because if what Apple ( AAPL - news - people ) announced today hasn't woken you and your colleagues up, it's time to have your executive assistant pencil "panic" into your FranklinCovey day planner.
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