And as far as computers go, the first point to understand is this market is incredibly competitive. All computers running Microsoft's (MSFT) Windows 7 operating system are basically identical, and you have hundreds of models to choose from. And since PC companies can't or are unwilling to set themselves apart with design or customer service, their products are commodities, no different from generic toilet paper.
Apple of course, is the exception. In its fiscal second quarter (ended in March), its gross margin hit an incredible 41.7%. In other words, Apple sells $583 worth of stuff for $1,000. For Dell to hit $1,000 in sales, it has to offer up $824 worth of parts. Yes, Dell has to pony up for a Windows license from Microsoft, but that costs about $65.
So why are these numbers so wildly different?
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Με όλο το σεβασμό στο χαρτί υγείας (κοινώς κωλόχαρτο) εμένα μου αρέσουν περισσότερο τα μωρομάντιλα για πολλούς και διάφορους λόγους ;)
Μέχρι τώρα έλεγα τα Windows σταθερά μηχανάκια, κονσερβοκούτια. Τα φορητά Windows μηχανάκια, ζυγαριές. Αυτά ανήκουν στο παρελθόν! Από εδώ και πέρα είναι ΚΩΛΟΧΑΡΤΑ!
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