Last I checked, Mac OS X had around a 5% market share, and Linux had much less than that (among consumers). I can feel that many PHBs look at this small number and think “5%? Why should I support a whole new platform when I could just blow some more money on brand advertising?”
Obviously supporting Mac OS X and Linux means you tap into another platform and expand your potential market base. That much is clear. But surely adding an extra 5% is negligible, right? Wrong. Not all five percents are created equal. I’m not an economist, just a humble engineer, but let me take a stab at an explanation.
Read the rest here. Food for thought. It matches what most Linux and Mac users have been saying ALL those damn years. At least Micro$oft was smart enough for releasing the Mac Office and other Mac software. Not smart enough to release the Linux Office though :P
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